SEO Training
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SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Engine Strategies (SES), Search Marketing Expo (SMX) and offer courses across the globe.
Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEO Training center - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.
Read SEO Training Testimonial From Past Attendees :
"Bruce Clay as an instructor was simply fabulous in the way he
simplifies complicated concepts and breaks it down to step by step
easily consumable chunks. A must recommend course for any web master,
product manager seriously evaluating an online business.BruceClay has been delivering SEO training in Southern California for over eight years, with courses now held in the United States, India, Italy, Japan and Australia. The training is based on over 16 years of research and experience in the search engine optimization industry. The course is acknowledged as the leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the SEO industry. The course is a must for those serious about delivering search engine traffic to their website. About the Course!
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 17 years of search engine research and successful search engine optimization for clients. On top of the already proven material, the new 2013 course is now even more packed with useful SEO tips & reference information. This includes emerging trends, blended or universal search, useful strategies for social media, the optimization of digital assets for search as well as additional content on link building and SEO check lists. More than 2,500 students have taken Bruce Clay, Inc.'s SEO training courses around the world, with many returning annually year after year.
The SEOToolSet® Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization ..
The course is relevant to all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimization basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.
The functionality and features of our powerful search engine optimization tools, The Bruce Clay training course and materials are detailed and constantly updated to include the latest developments globally in the search engine, Internet marketing and search engine optimization industries, as well as step by step guides on optimizing your website including real life examples.
What is covered?
- SEO fundamentals and key concepts
- Optimising engagement objects, e.g. images
- Increasing click through rate and engagement
- Local search
- SEO and social media
- Ranking Reports
- Page Analysis
- Website Anatomy
- Linking Strategies
- Siloing Concepts
- Site structure and key concepts
- Personalised and behavioural search
- Analytics
- Future Of Search
- Best Practices
Pay Per Click
Our Pay Per Click training program is suited for individuals who are interested in gaining in-depth knowledge in paid search engine marketing practices. This training course provides a detailed and practical approach to developing, structuring and managing a successful and cost effective Search Engine Marketing advertising campaign. Our PPC training Course mainly focuses on the top 3 search engines – Google, Yahoo and Bing (MSN). This training program will cover all the practical aspects of Google Adwords, targeting best practices for Adwords campaign structure, keyword selection, ad position preferences, and creative optimization.
Due to rising demand for Pay Per Click Marketers across the globe, skilled PPC specialists can afford the luxury to choose and pick their jobs. One can also use these skills to start their own entrepreneurial start-ups which are highly profitable.
Our Pay Per Click training course will help you to
- Assess various options available in paid search marketing
- Structure your Pay Per Click campaigns targeting your niche
- Choosing your target keywords using software or online tools
- Create & optimize Google AdWords campaigns
- Set up advanced strategies in Google AdWords
- Landing page optimization to maximize revenues
- Assess cost effectiveness of your Pay Per Click campaigns
- Create effective Pay Per Click ads
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